Idalia is an operations platform for companies who build the world. It's a software tool that makes running a project-based business easier.
Idalia is used by builders, plant hire contractors, labour hire businesses, and others building the real world.
Great software is made by small teams of highly-capable engineers who are obsessed with the product they're building.
But this is a rare circumstance. In some industries, like construction, no good products have ever been built.
It's not hard to understand why. The world's best software engineers probably didn't grow up working on construction sites like they did playing video games and using social media. With that in mind, it shouldn't surpise anyone when the products in the gaming and social media industries are orders of magnitude better than construction.
The engineers building those products had deep experience with the subject matter and a personal interest in making their products great: they actuall want to use them.
For decades the world's greatest software teams have been selfish.
So